Amway is a direct selling company and manufacturer that uses network marketing to sell a variety of products, primarily in the health, beauty, and home care markets. Amway was founded in 1959 by Jay Van Andel and Richard De Vos. Based in Ada, Michigen, the company and family of companies under Alticor reported sales growth of 9.5%, reaching US$9.2 billion for the year ending December 31, 2010. Its product lines include home care products, personal care products, jewelry, electronics Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. In 2004, Health & Beauty products accounted for nearly 60% of worldwide sales. Amway conducts business through a number of affiliated companies in more than hundred countries and territories around the world. It is ranked by Forbes as one of the largest private companies in the United States. Amway has been the subject of controversy as a result of its business practices and has been the subject of several court cases in the United States, Canada, and elsewhere.
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